Urban Titan

News from various industries around the US

The Importance Of Internet Marketing For Online Businesses

Posted by on Jan 17, 2016


Businesses who have a website but choose to ignore internet marketing are placing their online investment (website and online presence) at a big disadvantage. This information is according to a research and study according to Google and Ipsos Media, which states that;

•    Over 90% of online researchers do not go past the first  page of the search results
•    83% of all consumers buying a product locally will begin by first researching for any prospective supplier online before making any purchase

Because of the following information, it is clear that it is not enough just to have a website. Today, it is important for websites to show up on first page for multiple keywords searches and not just on Google but on other search engines as well.

How Internet Marketing Helps Online Businesses

There are many ways internet marketing helps businesses online. Well, below are some of the reasons it is very important to invest on online marketing.

1. Cost Effective

Internet marketing is one of the most cost effective ways of marketing. It creates product awareness easily compared to offline marketing. Moreover, the total cost used in marketing online is equally cheap compared to offline advertisements. At the same time, if you compare the returns to offline marketing, you will notice that it is quite high if done properly. The cost of starting a website, using blogs, articles and social media in establishing an online presence is minimal, because it does not attract other costs such as maintenance, property rental and others. You do not have to purchase stocks for display at your local store.

2. Convenience

Convenience is another big advantage of marketing products online. Online services give online business owners the ability to work around the clock and do not allow the business owner to start worrying about opening or closing hours. At the same time, it is convenient to customers since it gives them the ability of searching for the product they are looking for at any time with ease. Online marketing gives owners the ability to expand their market share.

3. Increasing Traffic

The main aim of any online marketing technique is to increase traffic. Through traffic, businesses increase revenue. Therefore, with a good online marketing strategy, online business owners could increase traffic significantly. A qualified internet firm that specializes in SEO (search engine optimization) can help increase visits and traffic to your site.
Ref. http://www.updraftseo.com

4. Targeted Audience

The biggest benefit of online marketing is the ability to reach targeted audience easily compared to other forms of marketing available through offline means. It is not restricted with time, borders or location; potential customers or targeted audiences could reserve them anytime or anywhere.

5. Improve Customer Seller Relationship

It is a well-known fact that the internet provides a better platform to build relationships especially when it comes to business settings. For example, if a customer makes a purchase from your online store, and then you send a follow up email confirming the transaction and letting them give you a review on your overall services, the relationship begins there.

Moreover, it you the ability to remind, update and invite customers about new products, discounts and product coupons. Through such services or techniques, you will build a sense of community and better customer support services.

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Determining the Best Type of Roof for Your Home for the Climate you Live In

Posted by on Jan 16, 2016

What type of roofing is best suited for your region? The climate of the region you live determines the type of roofing material you need to use. While considering your needs, you’ll need to consider the material type and quality, and not just the price. Information provided in the article below will provide you information to make you superior while making a long term decision about your roofing needs.

Asphalt shingles is the most common and most adaptable type of roofing. They are most common throughout North America. Shingles can be used in most weather conditions which include small hail, heavy rain, snow and moderate winds. Shingles are susceptible to high heat weather conditions. If used in high temperature climates, the lifespan of shingles are reduced by 20 to 40 percent. Heat makes shingles to curl and get soft which makes them easy to get blown by the wind. If you have to use shingles in warm climates, then go for light colored ones that will reflect light. Asphalt shingles are also the easiest to repair and it’s fairly easy to find a roofing company for that.

Corrugated Metal roofing does well in almost all types of climates. More designs are now available for metal roofing which has increased its popularity. Durability of this material is about 50 to 100 years. The lifespan of the metal roofing varies depending on the quality of the material in use.

Wood shingles and shakes provide a natural and traditional look as a roofing material. As long as they are made from high quality material, these shingles provide good versatility. Areas with high temperature climates aren’t suited for wood shingles and shakes since when exposed to high temperature, they crack and split. In rainy areas, poor quality shingles and shakes are more susceptible to rotting. If living in wet climate areas, it is advisable to consider the quality of your material wisely.

Slate were first used in Colonial New England. There are some that are still in use today, which indicates how durable those materials can be. Slate holds up well in almost any type of climate. Slate can be good in keeping out heavy rains and for warm areas, they can have a cooling effect to the house. Slate is both attractive and versatile.

Clay tiles are suited for areas that do not receive heavy snowing, ice or hail. These weather conditions can damage clay tile roofing, however with today’s new formulation and additives, their strength are increased. Clay tiles are best suited for keeping heavy rains at bay and keeping homes cool in the case of consistent sunshine.

Many years ago, many housing developments used a track house style to make their houses and almost all buildings had an identical look. The shingle roofs were of the same color. Those days are over, with the new materials listed above you now can have a wood shakes roofed house next to a metal roofing house. From the information provided above, it is evident that no matter the place you live in, you have options available for your roofing. Apart from the desirable style, you will get the price range of choice.

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