Businesses who have a website but choose to ignore internet marketing are placing their online investment (website and online presence) at a big disadvantage. This information is according to a research and study according to Google and Ipsos Media, which states that;
• Over 90% of online researchers do not go past the first page of the search results
• 83% of all consumers buying a product locally will begin by first researching for any prospective supplier online before making any purchase
Because of the following information, it is clear that it is not enough just to have a website. Today, it is important for websites to show up on first page for multiple keywords searches and not just on Google but on other search engines as well.
How Internet Marketing Helps Online Businesses
There are many ways internet marketing helps businesses online. Well, below are some of the reasons it is very important to invest on online marketing.
1. Cost Effective
Internet marketing is one of the most cost effective ways of marketing. It creates product awareness easily compared to offline marketing. Moreover, the total cost used in marketing online is equally cheap compared to offline advertisements. At the same time, if you compare the returns to offline marketing, you will notice that it is quite high if done properly. The cost of starting a website, using blogs, articles and social media in establishing an online presence is minimal, because it does not attract other costs such as maintenance, property rental and others. You do not have to purchase stocks for display at your local store.
Convenience is another big advantage of marketing products online. Online services give online business owners the ability to work around the clock and do not allow the business owner to start worrying about opening or closing hours. At the same time, it is convenient to customers since it gives them the ability of searching for the product they are looking for at any time with ease. Online marketing gives owners the ability to expand their market share.
3. Increasing Traffic
The main aim of any online marketing technique is to increase traffic. Through traffic, businesses increase revenue. Therefore, with a good online marketing strategy, online business owners could increase traffic significantly. A qualified internet firm that specializes in SEO (search engine optimization) can help increase visits and traffic to your site.
4. Targeted Audience
The biggest benefit of online marketing is the ability to reach targeted audience easily compared to other forms of marketing available through offline means. It is not restricted with time, borders or location; potential customers or targeted audiences could reserve them anytime or anywhere.
5. Improve Customer Seller Relationship
It is a well-known fact that the internet provides a better platform to build relationships especially when it comes to business settings. For example, if a customer makes a purchase from your online store, and then you send a follow up email confirming the transaction and letting them give you a review on your overall services, the relationship begins there.
Moreover, it you the ability to remind, update and invite customers about new products, discounts and product coupons. Through such services or techniques, you will build a sense of community and better customer support services.Read More