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Just go and check into any Gap Men’s or Women’s store with Facebook Places and you could win your free pair of jeans because today Gap is giving away 10,000 pairs of jeans. All you have to do is check in and show your phone to any Gap sales associate. Once users check in somewhere, the location will be broadcasted on their Facebook wall and their friends’ News Feed.
“This Friday we’re giving away 10,000 pairs of jeans! Check-in at any Men’s & Women’s Gap using Facebook Places and you could win. Just show any Gap employee your check-in and you could score a free pair. If you’re too late don’t worry, we’ll let you shop with 40% off any regularly priced item.”
Facebook Places, which debuted this August on the social networking site, mirrors other similiar applications like Foursquare and Gowalla. Facebook has also been used by other companies to promote their brand loyalty and offer special promotions.
This is just one of a number of mobile and social media-based campaigns Gap has launched in recent months to get shoppers into its stores.
